Marketing Process Steps For Success

When you talk about marketing process steps, it is always easy to talk about the end result. This is the way it goes: You create the marketing strategy; you write the copy; you write the ads; you make the samples; you develop the campaign plan and run the campaign. Once you have done all this, you can then sit back and monitor the effectiveness of your plan. If everything goes well, you'll then get to enjoy the fruits of your efforts-your customers!

However, it's a bit different when we talk about marketing process. We are talking about the way you know what to do with the marketing process steps before you get to the point of actually producing the product. This will enable you to know your customer base better and therefore, to be able to know when you should move ahead or back away from the idea.

Let me give you an example. If you are marketing shoes for women, then you know that the target group for this kind of product is going to be women of a professional nature. One thing you need to remember is that you don't want to get carried away in terms of the colors you choose. It's best to keep things simple while being professional.

The next step is to know the demographics. This will help you know the kinds of customers you will be dealing with. You also need to know which one you should concentrate on at the moment. You should try and reach as many people as possible. You can start off by reaching out to those who already have an interest in the kind of product you are selling.

There are another very important marketing process steps that you should not neglect-that is the collection of contact details of those who have expressed interest in your product. These are the people who will be your potential future customers. You need to follow up with them as well, don't you? If you don't, then you will not be able to convert that interest into a sale.

And one more thing you should not leave any customer hanging after the sale. You need to follow up by either leaving a voice mail or sending a hand-written note. This shows that you respect that person and that you care about his or her business. Follow these simple but effective marketing process steps and you can do very well in business.

Read more about the process of the marketing process, its elements, steps and even any topic which can be related to management on thekeepitsimple, a specially designed blogging website for management students