Flipkart and Myntrra, two of the most popular and fast-rising online distributors of the motorcycle gear business, have formed a strategic partnership to produce, market and distribute each other's products in furtherance of its shared vision of providing unparalleled product excellence and market growth. This alliance is a strategic alliance between two companies that are focused on meeting the growing demands of the motorcycle gear market for their respective target markets. This alliance aims to expand its already sizeable product portfolio which now includes the best-selling Flip Ultra and Kicker Ultra products in addition to the ever-expanding selection of riding apparel. Both the companies aim to penetrate the existing market niche of the top end motorcycle gear market by leveraging their combined strengths of manufacturing expertise, market expansion strategies and product portfolio. With this strategic alliance in place, both companies will be able to further strengthen their foothold in the rapidly evolving but highly competitive motorcycle gear market sector.
The Flipkart and Myntrra relationship is a strategic one, as it exposes both companies to new and exciting market opportunities. By adding these two premier companies under their umbilical ring of protection, the two companies can accelerate their product development process and improve the quality and quantity of their product supply. With more than forty years of combined experience in motorcycle apparel, custom apparel and accessories, the combined company can easily penetrate and substantially enhance the existing market penetration in the areas defined. In the current economic scenario, any business house should be very keen on investing in companies with proven track records for high growth and success.
The scope of the product portfolio offered by the flipkart and myntrra is virtually identical. Both companies offer a full range of apparel, accessories, motorcycle clothing and parts from leading manufacturers such as Scorpion, Kustom, Triumph, Suzuki and many others. The products provided by the company also include motorcycle parts from major motorcycle companies such as KTM, Triumph, Suzuki, Harley Davidson, BMW and others.
Both companies are committed to developing a strong and close working relationship with the motorcycle community. Since the company's foundation, the two have successfully launched numerous international marketing programs which include a wide assortment of promotional products designed to meet the demands and needs of motorcycle riders. Both companies have a clear focus on developing long-term profitable revenue streams through the development and successful sale of their range of high quality, attractive and high-value motorcycle accessories, apparel and accessories. These endeavours, coupled with their commitment to developing creative marketing strategies, have earned them significant market share within the motorcycle industry.
Both companies, on the one hand, have a strong desire to remain at the top of their respective product categories. They recognize the importance of meeting the desires of their customers in order to drive sales and build substantial long term relationships. Another important factor contributing to the success of both companies lies in the fact that they have each developed their own unique design, logo, colour scheme and marketing message to set them apart from the rest of the market leaders. In addition, both companies also have extensive training programs to teach their customer base on how to use their products effectively.
The primary goal of both Flipkart and Myntrra is to develop new and innovative products that appeal to the specific needs of motorcycle riders. These two companies understand that each rider has a different experience and, therefore, cannot be duplicated by using the same techniques and methods in every application. Each company focuses on providing its customers with superior products, services and support. Both companies provide training programs for their customers in order to educate and ensure their satisfaction with the products that they purchase. This combination of highly skilled product development, market research and customer care has produced some of the most desirable and popular products in the marketplace.
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